Doctor’s Choice Supplements offers daily horse, dog, and cat vitamin and mineral supplements in a variety of convenient forms. There is also an assortment of booster horse supplements to complement our daily supplements.

Doctor’s Choice Supplements’ products (Equi-Shine ,Fido-Vite and Cat Bioitic) are not intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease or to affect the structure or function of the body. Doctor’s Choice Supplements products nutritionally support healthy animals.


Doctor’s Choice Supplements was started and developed by R. Dean Meyer, DVM. Dr. Meyer has used his veterinarian and his personal experience to continue to develop and refine the dog, cat and horse supplement product lines. The goal of Doctor’s Choice Supplements and R. Dean Meyer, DVM, is to assure that every animal is treated as an individual in order to meet its nutritional requirements.

Contact Us if you have any questions, we would be happy to help!

Meet the Doctor’s Choice Staff

R. Dean Meyer, DVM

R. Dean Meyer, DVM

Dr. Meyer received his BS and DVM from Michigan State University. He began practicing in Lodi, Wisconsin and later owned and operated Riverdale Veterinary Clinic in Muscoda. In 1984 he established Madison Equine Clinic. In 2010 Dr. Meyer merged his practice with Lodi Veterinary Care and is once again practicing in Lodi, He is past president of Wisconsin Equine Practitioners Association and helped found and is the first president of the Wisconsin State Horse Council. His interest in equine nutrition led to the formation of Doctor’s Choice Supplements. His professional interests include reproduction, lameness and all aspects of dental care.He enjoys raising and showing Morgan Horses with is family as well as raising Labrador Retrievers.


Craig Sandmire
Equine Nutrition Specialist

Craig attended the University of Wisconsin – River Falls where he graduated with a Bachelor of Science Degree in Animal Science Horse Concentration in 1983. Following college, Craig moved to Texas where he managed a Clydesdale Carriage operation. For the next 15 years Craig was an employee of Tri-County Farmers Co-op as a Livestock Production Specialist, Mill Manager and General Manager for the last 4 years. In 1999, Craig joined Doctors Choice Supplements in the role of Equine Nutrition Specialist.


Jon Sawle
Canine Nutrition Specialist

Jon attended the University of Wisconsin-Madison where he graduated with a Bachelor of Science Degree in Meat and Animal Science in 1983. After college, Jon worked at the University of Wisconsin – Arlington Swine Research Center. In September of 1986, Jon began working for Land O’Lakes as a nutritionist. In Jon’s 17 years at Land O’Lakes, Jon had an interest in intestinal health and using natural ingredients to enhance overall health without using antibiotics. In May 2008, he came to work for Doctor’s Choice as a Canine Nutrition Specialist. Jon has worked with Dr Meyer to develop the Fido-Vite line of Canine Supplements and the K9 Nutrition Analyzer software program. Jon currently lives on a small farm near Prairie du Sac, WI with his wife Jennifer and daughter Jaime, where they raise and show Scottish Highland cattle.


Amanda Riding

Amanda Sandmire

Equine Nutrition Specialist

Amanda received her BS in Animal Science from the University of Wisconsin – River Falls. She will be using her knowledge and experience doing equine and companion animal nutrition. From on farm visits, to speaking and helping in the office. Amanda will provide kind and trustworthy service to our customers.